Click here to subscribe to our Bowles Law e-letter
Click here to subscribe to our Bowles Law e-letter
A company's trademarks may well be its most valuable assets. A business must guard against those who may seek to profit on the goodwill of those brands, whether intentionally or not.
Brand protection begins with selecting a strong trademark that no one else is already using for the same or similar products or services. Then registering that mark helps the owner to shield against unauthorized use.
Not all chosen trademarks can be registered. Some marks are too similar to marks owned by others and used in the same field. Others are too generic or descriptive of products or services. For example, the US Patent and Trademark Office will reject an orchard owner's generic Apple trademark, but a computer company was able to register and protect that mark. A trademark attorney can advise whether a mark is a good candidate for USPTO registration.
A registered trademark owner must file with the USPTO every few years to maintain protections. Calendars are highly recommended.
Our firm is available to aid in every aspect of this process.
Take-Away:
Hire a qualified trademark attorney to help choose, register and maintain strong trademarks with the proper, timely USPTO filings.
For further information, please contact Tim Bowles, Cindy Bamforth or Helena Kobrin.
See also:
Helena Kobrin
August 14, 2025
If you are an employer facing possible litigation, or have an employee issue on which you need immediate guidance, call us to set up a consultation, or submit your message.
NOTE: Use of this website does not make one a client of the Law Offices of Timothy Bowles (“Firm” or “Bowles Law”). Establishing an attorney-client relationship and the confidentiality that comes with it depends on the Firm’s prior confirmation that no factor, including any conflict of interest (for example, our representation of another party adverse to you), exists to prevent that establishment. If you have confidential information that you would like to provide a Bowles Law attorney, please communicate directly to one of our attorneys, in person, by telephone, email, fax or other written means. Do not use this website to offer or communicate confidential information about any legal matter.